Vision is not enough, we need a route map to build sustainable economies
A new report from the WBCSD sets out the steps needed to accelerate the pace of change in addressing social, ecological and economic challenges.
We are living in deeply frustrating times. The enormous scale of social, ecological and economic challenges are staring us in the face, many of the potential solutions are already known, and yet global society continues hurtling Lemming-like to the edge of the precipice.
One of the key reasons for this extreme level of denial is that so few people are able to articulate a future in which nine billion people can live in peace and prosperity within the ecological limits of Mother Earth.
So it is welcome that the World Business Council for Sustainable Development (WBCSD), a coalition of 200 progressive companies with combined revenues of $7tn (£4.4tn), has moved beyond just visioning a sustainable future to creating a pathway to achieving this elusive goal in a new report called ‘Changing Pace’.
Peter Bakker, president of the WBCSD, says: “As a world society, we have not started the deep transformation that is required. Progress is no more than sporadic. And every year, it becomes harder to catch up.
“Vision alone is not sufficient. The role of business is to innovate and provide sustainable solutions; there is no shortage of innovation and capacity to do more. But sustainable business solutions can only create an impact at the speed and scale required by the transformation, if the right mix of policy initiatives provides the right incentives to break the lock of business-as-usual.”
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